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Visual Literacy Statement

I found this course to be very interesting in several aspects. Before having taken this class, there were just things that I took for granted. For example, when we watched the film “Helvetica”, I had no idea that our world depended so much on this typeface.

In particular, I am interested in marketing so I found several of the concepts that we went over in class particularly applicable to advertising. I liked analyzing pictures or commercials in class too. It was just fun to go through and say what we thought was interesting about each piece.

I also enjoyed visiting the Hirshhorn and Newseum. Field trips are always fun but I genuinely enjoyed these two museums. I actually went back to the Hirshhorn yesterday with a friend to show him the Supersensorial exhibition. He loved the rooms with the colored lights and the piece with the blue strings dangling from it. 

Additionally, since having figured out how to use iMovie, I surprisingly discovered that I enjoy creating short films. Before having used it in our class, I hadn’t ever even opened iMovie on my computer. I can see myself creating photo montages with the templates already installed on iMovie. Needless to say, I definitely look forward to using iMovie in the future.

My preferred ways of experiencing media are through films and artwork. I love modern, expressionistic, and impressionistic artwork. I also love foreign films. 

All in all, I found Visual Literacy to be a very practical course to take. 

picture-perfect—memories:

want more beautiful pictures like this? follow my blog!:*♥

picture-perfect—memories:

want more beautiful pictures like this? follow my blog!:*♥

Final Project (Individual)

Since my major is International Business, I chose to focus my project on the fashion business. I thought that shoes would be relevant because they will always be in demand since virtually everyone in the world needs to own a pair of shoes. Personally, I love shoes and acknowledge that I spend a lot of money buying different pairs. Thus, I thought that it would be interesting to see just how much I could potentially spend on shoes throughout the duration of my life. I found the fact online from UK’s Sunday Express and it said, “On average, women spend close to $24,000 on shoes in their lifetimes.” This struck me immensely. Although not surprising when put into perspective, at first glance this statement seems serious. I decided that in order to make the statement seem more relatable, I would arrange photos of shoes and create a montage. Originally, I wanted to go into DC one day and do some urban photography by taking photos of people’s shoes on the street. Unfortunately, when I tried to do so, not many people were comfortable with it. Secondly, people don’t wear fashion-forward shoes in DC! There were lots of black pumps, tennis shoes, and ballet flats but nothing too trendy. I feel that this project would have turned out better if I had shot in New York. Nevertheless, I still wanted to stick with my original idea so I just found photos that I thought were appropriate online. Luckily, I was able to find photos that fit the feel of my project on Tumblr. I found a couple of other things difficult throughout my project as well. For example, figuring out how iMovie works was a challenge. I found choosing an audio track that would fit with the timing of the photos difficult as well. On the contrary, I found that the 0.4 second increments between each photo worked well. All in all, I enjoyed completing this project.


Final Project (Individual): Storyboard and Explanation

For my final project, I will create a film about shoes. It will be a photo montage. I will take one fact, present it at the beginning of the film, and then present the photos in a timely manner. The fact will come from the UK’s Sunday Express and it will be, “On average, women spend close to $24,000 on shoes in their lifetimes.” 

It is difficult to create a storyboard for my film since I do not have the photos that will be shown yet. However, I imagine that I will flash photos of different types of shoes very quickly (kind of like the NYFW film we watched in class).

Opening: quote, zoom in 

Audio: after quote is shown, music plays

Photos: variations of shoes 

Ending: Collage of all the photos shown/pause and zoom in on quote again

One Thing Leads to Another: Script and Storyboard

Scene begins looking at the closet door. There is sci-fi music in the background.

Switch to see full bed where kid is trying to sleep, zoom in to see the scared face.

Narrator/kid’s thoughts: What’s that noise?

[see montage of vampires, monsters, witches, werewolves, etc.]

[startling noise interrupts the montage]

Kid: MOM!!!

[Mom enters room]

Mom: Honey, what’s wrong? Kid: There’s…there’s something in here!

Mom: What’s here?

Kid: I don’t know, a…a…a monster or something!

Mom: Oh silly, you know that monsters don’t exist

Kid: But I heard it!  It was here just a minute ago!

Mom: I’ll look under your bed for you, okay?

[slow motion shot of mom looking under bed, sees a dark form, shines flashlight on it and sees that it’s something innocent]

Mom: See? There’s nothing here.  Now close your eyes and try to sleep.

[Mom exits]

Kid (to self): I don’t believe in monsters, I don’t believe in monsters, I don’t believe in monsters

[sudden noise]

Kid: I believe in monsters, I believe in monsters!

Cuts to mom in Kitchen, doing dishes.  Lights flicker

Mom: that’s always happening, if I didn’t know better I’d say this house was haunted. Hahaha!

Back to kid

Sees something in the corner

Kid (voiceover thoughts): Hey! That’s my teddy! How did it get over there? Nobody puts Baby in the corner!

[Goes to get it, arm from the closet reaches out and grabs kid into the closet.  Sci-fi music plays]

Supersensorial Exhibition: Blue Penetrable BBL (1999)

Jesus Rafael Soto’s “Blue Penetrable BBL” was my favorite piece of art at the Hirshhorn Museum. The countless number of blue nylon strings were suspended from above, permitting museum guests to walk through them. The piece almost resembled a jungle, a blue jungle that is. Personally, as I walked through, I felt like I was wandering amidst a sea of jellyfish tentacles. The strings felt like rubber as they grazed against my body while I made it through the piece. I liked that Soto chose to use blue colored strings because if they were another color, the effect would be different. Blue is a very calming color and I felt that this element paired well with the somewhat “claustrophobic” organization of the strings. The length of the strings was important and the floor length component adds drama. The depth/duration of the piece was perfect as well. It was not short, yet not terribly long either. I felt that the duration of time that guests spent inside of the piece was appropriate. When looking at the piece from afar, it looked small. It was simply hanging from the ceiling in a spotless, white room. The white walls made the piece appear smaller than reality. After having a better look and approaching the piece, I realized just how large the piece was. In conclusion, I applaud Soto for creating a piece of art that allows viewers to experience the piece. By creating something that the viewer can interact with, a deeper appreciation is obtained. 

Visual Literacy Statement

I found this course to be very interesting in several aspects. Before having taken this class, there were just things that I took for granted. For example, when we watched the film “Helvetica”, I had no idea that our world depended so much on this typeface.

In particular, I am interested in marketing so I found several of the concepts that we went over in class particularly applicable to advertising. I liked analyzing pictures or commercials in class too. It was just fun to go through and say what we thought was interesting about each piece.

I also enjoyed visiting the Hirshhorn and Newseum. Field trips are always fun but I genuinely enjoyed these two museums. I actually went back to the Hirshhorn yesterday with a friend to show him the Supersensorial exhibition. He loved the rooms with the colored lights and the piece with the blue strings dangling from it. 

Additionally, since having figured out how to use iMovie, I surprisingly discovered that I enjoy creating short films. Before having used it in our class, I hadn’t ever even opened iMovie on my computer. I can see myself creating photo montages with the templates already installed on iMovie. Needless to say, I definitely look forward to using iMovie in the future.

My preferred ways of experiencing media are through films and artwork. I love modern, expressionistic, and impressionistic artwork. I also love foreign films. 

All in all, I found Visual Literacy to be a very practical course to take. 

(Source: totesmarie)

picture-perfect—memories:

want more beautiful pictures like this? follow my blog!:*♥

picture-perfect—memories:

want more beautiful pictures like this? follow my blog!:*♥

Final Project (Individual)

Since my major is International Business, I chose to focus my project on the fashion business. I thought that shoes would be relevant because they will always be in demand since virtually everyone in the world needs to own a pair of shoes. Personally, I love shoes and acknowledge that I spend a lot of money buying different pairs. Thus, I thought that it would be interesting to see just how much I could potentially spend on shoes throughout the duration of my life. I found the fact online from UK’s Sunday Express and it said, “On average, women spend close to $24,000 on shoes in their lifetimes.” This struck me immensely. Although not surprising when put into perspective, at first glance this statement seems serious. I decided that in order to make the statement seem more relatable, I would arrange photos of shoes and create a montage. Originally, I wanted to go into DC one day and do some urban photography by taking photos of people’s shoes on the street. Unfortunately, when I tried to do so, not many people were comfortable with it. Secondly, people don’t wear fashion-forward shoes in DC! There were lots of black pumps, tennis shoes, and ballet flats but nothing too trendy. I feel that this project would have turned out better if I had shot in New York. Nevertheless, I still wanted to stick with my original idea so I just found photos that I thought were appropriate online. Luckily, I was able to find photos that fit the feel of my project on Tumblr. I found a couple of other things difficult throughout my project as well. For example, figuring out how iMovie works was a challenge. I found choosing an audio track that would fit with the timing of the photos difficult as well. On the contrary, I found that the 0.4 second increments between each photo worked well. All in all, I enjoyed completing this project.


Final Project (Individual): Storyboard and Explanation

For my final project, I will create a film about shoes. It will be a photo montage. I will take one fact, present it at the beginning of the film, and then present the photos in a timely manner. The fact will come from the UK’s Sunday Express and it will be, “On average, women spend close to $24,000 on shoes in their lifetimes.” 

It is difficult to create a storyboard for my film since I do not have the photos that will be shown yet. However, I imagine that I will flash photos of different types of shoes very quickly (kind of like the NYFW film we watched in class).

Opening: quote, zoom in 

Audio: after quote is shown, music plays

Photos: variations of shoes 

Ending: Collage of all the photos shown/pause and zoom in on quote again

One Thing Leads to Another: Script and Storyboard

Scene begins looking at the closet door. There is sci-fi music in the background.

Switch to see full bed where kid is trying to sleep, zoom in to see the scared face.

Narrator/kid’s thoughts: What’s that noise?

[see montage of vampires, monsters, witches, werewolves, etc.]

[startling noise interrupts the montage]

Kid: MOM!!!

[Mom enters room]

Mom: Honey, what’s wrong? Kid: There’s…there’s something in here!

Mom: What’s here?

Kid: I don’t know, a…a…a monster or something!

Mom: Oh silly, you know that monsters don’t exist

Kid: But I heard it!  It was here just a minute ago!

Mom: I’ll look under your bed for you, okay?

[slow motion shot of mom looking under bed, sees a dark form, shines flashlight on it and sees that it’s something innocent]

Mom: See? There’s nothing here.  Now close your eyes and try to sleep.

[Mom exits]

Kid (to self): I don’t believe in monsters, I don’t believe in monsters, I don’t believe in monsters

[sudden noise]

Kid: I believe in monsters, I believe in monsters!

Cuts to mom in Kitchen, doing dishes.  Lights flicker

Mom: that’s always happening, if I didn’t know better I’d say this house was haunted. Hahaha!

Back to kid

Sees something in the corner

Kid (voiceover thoughts): Hey! That’s my teddy! How did it get over there? Nobody puts Baby in the corner!

[Goes to get it, arm from the closet reaches out and grabs kid into the closet.  Sci-fi music plays]

Supersensorial Exhibition: Blue Penetrable BBL (1999)

Jesus Rafael Soto’s “Blue Penetrable BBL” was my favorite piece of art at the Hirshhorn Museum. The countless number of blue nylon strings were suspended from above, permitting museum guests to walk through them. The piece almost resembled a jungle, a blue jungle that is. Personally, as I walked through, I felt like I was wandering amidst a sea of jellyfish tentacles. The strings felt like rubber as they grazed against my body while I made it through the piece. I liked that Soto chose to use blue colored strings because if they were another color, the effect would be different. Blue is a very calming color and I felt that this element paired well with the somewhat “claustrophobic” organization of the strings. The length of the strings was important and the floor length component adds drama. The depth/duration of the piece was perfect as well. It was not short, yet not terribly long either. I felt that the duration of time that guests spent inside of the piece was appropriate. When looking at the piece from afar, it looked small. It was simply hanging from the ceiling in a spotless, white room. The white walls made the piece appear smaller than reality. After having a better look and approaching the piece, I realized just how large the piece was. In conclusion, I applaud Soto for creating a piece of art that allows viewers to experience the piece. By creating something that the viewer can interact with, a deeper appreciation is obtained. 

Visual Literacy Statement
Final Project (Individual): Storyboard and Explanation
One Thing Leads to Another: Script and Storyboard
Supersensorial Exhibition: Blue Penetrable BBL (1999)

About:

My name is Catalina Lehmann. I am currently a freshman at American University and am majoring in International Studies with a concentration in Business. I am originally from both North Carolina and Argentina.

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